Marketing Content CreationDefine & Create content to support a robust go-to-market strategy
With 3DEXCITE Marketing Content Creation, artists, agencies and OEMs can efficiently create multi-channel marketing assets in a collaborative business environment. Now, Makers, Marketers, Designers, Engineers – basically, anyone who has a vision for the perfect product-shot can leverage the power of the cloud to realize it. Connection to Design & Engineering information is enabled by the 3DEXPERIENCE? Platform. It provides instant access to product data that ensures digital continuity at all times. Increased visibility keeps all stakeholders informed to improve cross-departmental alignment. Users achieve efficiencies in marketing experience production, go-to-market tactics & business analytics from one single-source-of-truth.
The 3DEXPERIENCE Platform guards data with enterprise-level IP protection, for a secure environment that has earned the trust of influential brands.
Operational savings included: Compelling experiences no longer require a series of disconnected software pipelines. They can now be delivered across all touch points through tools that are powered by a single, holistic platform.
Release products to market faster: Software synergies, a single source of truth for product data, as well as the ability to infinitely upscale computing resources, can result in operational budget savings that will also result in faster time to market.
True-to-life: Place products in realistic virtual environments. Content generated can range from immersive VR experiences, to product visualizers, 2D digital media, and more.
3D RenderEveryone is a Marketer. Easily create & share photorealistic renderings of your product to promote a design and deliver stunning content for consumer engagements.Discover the roleclose
3D Renderon cloud
Everyone is a Marketer. Easily create & share photorealistic renderings of your product to promote a design and deliver stunning content for consumer engagements.
- Streamlined UX for everyone to create photorealistic product shots to validate & promote the product
- Connect and continue working, anytime and anywhere, directly in your web browser
- Perfect visual quality with integrated photorealistic preview
- Directly share results in 3DSWYM and 3DSpace
Credits for RenderingEnables Makers, Designers, CGI Artists and Marketers using 3DEXCITE xStudio to generate photorealistic marketing assets on any device by leveraging cloud rendering.Discover the roleclose
Credits for Renderingon cloud
Enables Makers, Designers, CGI Artists and Marketers using 3DEXCITE xStudio to generate photorealistic marketing assets on any device by leveraging cloud rendering.
- No costly client-side hardware required, render fully on cloud infrastructure
- Convenient access provides rendering directly in the web browser
- Boost your image production thanks to our scalable cloud service - and only pay per render
Marketing Content AnimatorCreate lifelike, interactive experiences with the addition of character animation, rigid body physics and large-scale planet environments.Discover the roleclose
Marketing Content Animatoron premise
Create lifelike, interactive experiences with the addition of character animation, rigid body physics and large-scale planet environments.
- Enhance storytelling for special marketing experiences with virtual human representation and large scale planet environments
- Increase experience realism through real-life physics and actor simulation
- Streamline animation setup through scripting and collision for complex animations
- Capitalize on existing simulation data from Design and Engineering for marketing purposes
Marketing Content ArtistCreate digital content that contextualizes a 3D product in marketing campaigns and sales experiences.Discover the roleclose
Marketing Content Artiston premise
Create digital content that contextualizes a 3D product in marketing campaigns and sales experiences.
- Increase the realism of Marketing Experiences by contextualizing products with elements of nature and life including: landscape and sky, animated human characters and material appearances
- Reduce time-to-market by standardizing Marketing Experiences across global product portfolios
- Reduce digital product inventories by administrating standardized and consistent appearances across media channels
- Direct access and reuse of assets from the Marketing Content Artist to create the final real-time or print Marketing Experiences
- Foster closer collaboration between agencies and OEMs by creating rich, complementary content for products that experts, who prepare the marketing model, and agencies, who shape the final marketing experience, can use
- Reuse legacy content to capitalize on its investment.
Marketing Experience ArtistCompose data from product, nature and life, to build interactive marketing experiences.Discover the roleclose
Marketing Experience Artiston premise
Compose data from product, nature and life, to build interactive marketing experiences.
- With a focus on product discovery and exploration, evolve the project from a demonstration to an experience
- Align the brand and product representations through online visual consistency and premium performance
- Enhance the experience’s interactivity online, in retail deployments or in a VR headset
- Ensure digital continuity by streamlining experience updates during the design evolution
Marketing Experience CreatorCreate interactive experiences for multi-channel customer engagements leveraging the 3DEXPERIENCE? Twin for Marketing.Discover the roleclose
Marketing Experience Creatoron cloud
Create interactive experiences for multi-channel customer engagements leveraging the 3DEXPERIENCE? Twin for Marketing.
- Create amazing experiences to activate all channels & touchpoints leveraging the content library
- Efficiently communicate values and usage scenarios of your product or concept to customers and prospects
- Showcase optimized design to order products in convincing storytelling experiences
- Digital continuity exposes design IP (animation, configuration, simulation) & provides updates on design evolution
- Create once and reuse ambiences, humans and storytelling templates across different product lines
- Produce photorealistic images & videos for multi-channel coverage
- Publish optimized experiences in 3DSpace for reviews and playback in 3DPlay with the Marketing Experience Presenter
Marketing Experience PresenterPresent interactive experiences based on the 3DEXPERIENCE? Twin for Marketing with 3DPlay at events or at the customer touchpoint.Discover the roleclose
Marketing Experience Presenteron cloud
Present interactive experiences based on the 3DEXPERIENCE? Twin for Marketing with 3DPlay at events or at the customer touchpoint.
- Play and review interactive marketing experiences directly in 3DPlay
- Play experiences based on the 3DEXPERIENCE Twin including product animations, configurations and simulations
- Present interactive marketing experiences to visitors or customers in kiosk or event environments
- Connect VR and touch devices for the perfect immersive user experience
- Creative directors provide feedback and approval at all stages of the interactive experiences creation process
Marketing Experience ReviewerAllow creative directors, marketers and stakeholders to review marketing experiences directly in 3DPlay.Discover the roleclose
Marketing Experience Revieweron premise
Allow creative directors, marketers and stakeholders to review marketing experiences directly in 3DPlay.
- Load and play interactive experiences created with the Marketing Experience Artist directly in 3DPlay
- Provide feedback and approval at all stages of interactive marketing experiences creation
- Ensure the on-time delivery of approved interactive marketing experiences using a transparent 3D production pipeline
Marketing Experience Scripteron premise
- Achieve more advanced scripting through autocomplete and extensive SDK documentation
- Web controls and APIs enable an easy integration of modern, web-based user interfaces
- The communication with external web services and IoT sensors enables users to create extended stories
- Expose script variables in the property panel for use in Natural Language to equip artists with advanced capabilities
- VR-specific behaviors support greater personalization for virtual realities including teleportation, manipulation and ray picking
Marketing Media ProducerCreate high-resolution, premium content, using the STELLAR precise rendering technology.Discover the roleclose
Marketing Media Produceron premise
Create high-resolution, premium content, using the STELLAR precise rendering technology.
- Achieve premium material appearance and render quality in Global Illumination mode
- Produce accurate product representation using Stellar precise rendering technology for physically correct results
- Batch process high-resolution image production with automated rendering
- Achieve stunning visual quality quicker in raytrace rendering mode with the artificial intelligence denoiser
Marketing Model CreatorProvide a Knowledge-based 3DEXPERIENCE? Twin for Marketing along with the content library of ambiences and material appearances for brand consistent experiences.Discover the roleclose
Marketing Model Creatoron cloud
Provide a Knowledge-based 3DEXPERIENCE? Twin for Marketing along with the content library of ambiences and material appearances for brand consistent experiences.
- Create the marketing view of the 3DEXPERIENCE Twin: The optimized, IP protected & beautified product.
- Harmonize brand perception & minimize time-to-market thru the ‘product correct’ foundation for all assets & experiences.
- Reduce time to market for the marketing content by reusing the standardized model simplification operations for different products & their evolutions.
- Enrichment of products by offering a standardized interface to enable "plug & play" use in experiences.
- Repeatable product preparation for marketing through operations to simplify, optimize, IP protect and beautify products.
- Leverage POWER’BY with DG Converter to import the enterprise content from DELTAGEN and capitalize on its investment.
Marketing Model ProcessorAutomate the cleaning and simplification of product data on local hardware that is used for Marketing Experiences.Discover the roleclose
Marketing Model Processoron premise
Automate the cleaning and simplification of product data on local hardware that is used for Marketing Experiences.
- Expand the reach of product data from on-premise product design to cloud-based product marketing
- Secure collaboration between OEM and agencies for marketing scenarios
- Reduce time-to-market for marketing content by replicating the product preparation process throughout multiple evolutions during the product lifecycle
- Standardize marketing content production by defining and reusing configured data preparation operations across multiple products
- Protect intellectual property by removing engineering features and other sensitive information
Marketing Production ArtistGenerative production of photorealistic marketing assets for customer engagements leveraging the 3DEXPERIENCE? Twin for MarketingDiscover the roleclose
Marketing Production Artiston cloud
Generative production of photorealistic marketing assets for customer engagements leveraging the 3DEXPERIENCE? Twin for Marketing
- Premium media creation by producing renderings straight from the 3DEXPERIENCE Twin for Marketing to speed up the go-to-market
- Achieve visual consistency across 2D & 3D experiences to elevate brand storytelling
- Batch process high-resolution image production scenarios to reduce time to asset
- Use Stellar precise visualization technology for accurate product representation and physically correct results
- Use the artificial intelligence denoiser for quicker rendering results in raytracing mode with stunning visual quality
Marketing Promotion Artist SuiteHarmonize brand perception and deliver your marketing asset by leveraging cloud render service at anytime and anywhere, with no client installation.Discover the roleclose
Marketing Promotion Artist Suiteon cloud
Harmonize brand perception and deliver your marketing asset by leveraging cloud render service at anytime and anywhere, with no client installation.
- Stellar precise rendering technology provides enhanced visual quality and realism for 2D content production
- Premium material appearance and render quality in Global Illumination mode
- Product-correct output by utilizing the 3DEXPERIENCE Twin for Marketing inside the image creation process
- 2D, premium media creation directly from the real-time model